The Philippine National Oil Company (PNOC) and the Philippine Association of National Advertisers Foundation (PANAF) have teamed up to introduce the PANAnaw Brand Communications Students’ Competition 2024. This collaboration, formalized through a Memorandum of Understanding signing ceremony on April 19, 3024, aims to address pressing energy challenges with innovative solutions.

With the theme “Innovative Approaches to Resolving the Philippine Energy Trilemma,” the competition emphasizes the need for creative energy solutions. Distinguished representatives from PANAF and PNOC were present at the MOU signing, signifying a joint commitment to fostering talent and innovation in brand communications.

Through this partnership, PNOC seeks to engage students in developing fresh perspectives on energy-related issues. The competition provides students with hands-on experience, allowing them to work on real case studies provided by PNOC. These case studies focus on enhancing brand visibility, engaging stakeholders, and effectively communicating key messages within the energy sector.

The PANAnaw Brand Communications Students’ Competition 2024 offers students invaluable opportunities for mentorship, networking, and professional growth. By participating in this competition, students not only gain practical experience but also contribute to shaping the future of energy communication.